Content marketing is all the rage right now, and for good reason. Content marketing focuses on the idea that great content leads to more page views, more leads and ultimately more sales conversions — which is the goal of any successful marketing campaign. If your law firm is undertaking an email marketing campaign, focusing on content can help you get the best possible response.

The Ingredients to a Standout Campaign

What exactly makes up successful content for law firm marketing? Effective strategies include:  

• Targeting your niche — Whether you practice

If you’re thinking about updating your legal website, you’re probably already familiar with the importance of up-to-date, accurate legal web content writing. So the real question is: which content should you focus on first?

The content you should focus your attention on first may vary depending on the type of law firm you have, as well as how much content you already have published. For most firms, the main areas of your site that you want to focus on are your home page and areas of practice.

The Importance of …