What should a lawyer put on their law firm’s blog? We hear this question all the time. Many attorneys have read about the importance of blogs, but they don’t understand what type of legal content writing works for a blog or how they should go about starting one.

To learn what belongs on a law firm’s blog, including ideas for posts, how to establish a voice, and what a blog can do for your firm, read through our ideas below.

What Is a Blog?

A blog is a page with …

You’ve heard people say there’s value in law firm content writing, such as blog posts or email newsletters that appear on your website. But is it really worth the expense?

For starters, legal content writing can:

1. Attract more business.
2. Improve your chances of retaining clients.
3. Save you time and trouble down the line.

Let’s take an in-depth look at each reason to understand the importance of well-written legal content.

Using Content to Increase Business

The best way to attract new business is to optimize your website. People look for lawyers …