Legal Marketing on a Tight Budget — What’s Essential?
Small law firms know how to stick to a tight budget. You know how to pinch pennies where you can, such as having employees contribute to a coffee fund or eliminating costly monthly expenses such as streaming satellite radio in the lobby.
While it’s important to stay conscious of your budget, there are certain things you cannot cut — and one of them is legal marketing. Legal marketing is a worthy investment because it brings potential clients to your firm, helping to pay your bills in the long run. Still, …