When you began practicing law, you probably had a lot of goals in mind. First, you undoubtedly wanted to pass the bar. Then you wanted to get experience in your chosen field and build up your roster of clients. Longer term, you probably dreamed about becoming partner or opening your own firm.

It’s smart to come up with this type of goal-oriented master plan. You should be doing the same thing for your legal marketing.

The best legal content writing is done with specific outcomes in mind. The best content …

Success in the courtroom can be measured in very definite ways. Did you win the case? Did your client get what he or she wanted?

But success of your legal writing content on your website is a bit trickier to define.

You should judge your success based on three main criteria:

• Are you getting new leads?
• Are you seeing low bounce rates?
• Are people interacting with you?

If you answered yes to these questions, then congratulations — your law firm content appears to be working well.

But if you answered …