Everyone makes mistakes. Your parents probably told you that when you were little, and it’s true. But no one wants to make mistakes in business.

Unfortunately, mistakes are all too common when it comes to legal content marketing. When you have someone handling your marketing who is a marketer, but not a lawyer, it’s easy for these mess-ups to occur because this is not the person’s area of expertise. Unfortunately, these errors reflect badly on your firm and complete the opposite of your marketing goal: Create a positive impression of …

Many law firms like the idea of writing their own content for their website. As appealing as that idea might be, however, the reality is most attorneys don’t have the time or expertise to do so.

It’s often smarter, more efficient and cheaper to outsource your legal content writing to an outsider who has the right experience. Here are four benefits of hiring a legal content writer:

1. Expertise

Sure, you went to law school and you craft a mean legal brief, but that’s not the same as writing a compelling …