Law & Order was a hit TV show for years. But in real life, issues of criminal wrongdoing are often a sensitive subject. When your firm practices criminal law, you may find yourself wondering how much you should write about touchy topics such as drug possession, murder or blackmail in your legal content marketing.

Some law firms will actually avoid writing about these things at all in their criminal law writing, but that’s a mistake. Instead, you should use sensitivity and good judgment to discuss these matters in a way …

Divorce law is a big business in the United States. An estimated one million couples get divorced each year, generating 50 billion dollars in legal expenses, and that number only stands to grow with the recent legalization of gay marriage across the country. Clearly this is a competitive field, and so you’ll need a great legal content marketing strategy to make your divorce law firm stand out.

Here are some of the criteria people often use to choose a divorce lawyer:

• Referrals
• Location
• Cost
• Past results

It’s important that your …