The old adage says that information is power, and when it comes to choosing a lawyer, that’s certainly the case. The more informed your potential client is, the easier it is to find the right person to represent him. And giving clients the tools to make those decisions reflects well on your firm.

Think about it: Internet search engines highlight good content. Your firm is more likely to show up in a search if you post educational content marketing. Plus, offering those resources will establish you as an expert in the field, demonstrating your command of the subject.

Naturally, clients benefit because you’re providing resources and informing them. It’s often difficult for clients to understand legal jargon or what’s going on with their case. By offering the client a way to learn, you’re making their experience much easier and less scary.

What Is Educational Content Marketing?

So you might be sold on the idea of educational content marketing and its advantages. Now you’re probably wondering what exactly it is.  

Educational content marketing is essentially legal advice in many different forms. It’s anything that can inform and enlighten a client, delivered in reader-friendly chunks. It is not a scholarly article aimed only at fellow lawyers. Instead, educational content marketing should be accessible and written in simple language that clients can understand.

Here are a few effective examples:

• Blog posts
• Articles on other sites or publications
• Social media posts on Facebook, Twitter, LinkedIn and other sites
• Newsletters
• Podcasts

Making Educational Content Marketing Work for You

By frequently posting content that can educate and inform potential clients, Internet users will view your firm as a valuable resource. This will help you to attract more clients and improve your search engine optimization, as your fresh, regularly-updated content rises to the top of searches.

Lawyers Writing for Lawyers understands the need for high-quality educational content writing, and our team of writers has perfected the craft. Our team is also experienced with legal ghost writing to meet any of your content needs. Contact us today to get started with your educational content marketing.   

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